Ironclad Fitness
Scaling a single-location gym into a member-acquisition system.
The Challenge
Where they started.
Ironclad was filling classes through word of mouth but had no scalable acquisition system. Their lead form converted poorly, trial sign-ups rarely showed up, and there was no follow-up after a missed visit.
Our Approach
The system we built.
Member-Focused Site
Rebuilt the site around the member journey with class previews, trial offers, and trainer-led storytelling.
AI Front Desk Agent
Deployed an AI agent that answers membership questions, books trials, and handles cancellations 24/7.
Trial-to-Member Automation
Built a 14-day automated nurture flow with SMS, email, and personal trainer touchpoints.
Performance Meta Ads
Launched local awareness and trial-conversion campaigns optimized weekly with creative testing.
Before & After
The numbers behind the growth.
3x more new members per month
Trial-to-member conversion more than doubled
Fully automated front-desk and follow-up
"The system books our trials and follows up better than we ever could manually. It just works."