Summit Construction Co.
From word-of-mouth jobs to a six-month booked project pipeline.
The Challenge
Where they started.
Summit was a respected residential and commercial contractor relying entirely on referrals. Their old site was a static portfolio with no quote request flow, leads got lost in email, and they had no way to scale beyond what the owner could chase down personally.
Our Approach
The system we built.
Project-Focused Website
Rebuilt the site around service categories — remodels, additions, commercial — with case-study driven landing pages and a streamlined quote request flow.
AI Estimator Agent
Deployed a 24/7 AI agent that qualifies project type, budget, and timeline, then books a site visit directly into the project manager's calendar.
Local Meta Ads
Launched geo-targeted Meta campaigns featuring real before/after project work, optimized weekly for qualified inbound estimates.
Pipeline Automation
Connected every inquiry to a unified CRM with automated SMS, estimate follow-ups, and review requests after project completion.
Before & After
The numbers behind the growth.
Six-month project pipeline booked solid
Average project value up 46% with better lead qualification
Owner reclaimed 20+ hours per week from manual follow-up
"We went from chasing every lead to picking the projects we actually want to build."