Northwind Realty
Turning a static brochure site into a 24/7 lead generation machine.
The Challenge
Where they started.
Northwind's old site showcased listings but generated almost no inbound inquiries. Their Meta ads pushed traffic that bounced immediately, and their agents had no system to follow up with leads consistently.
Our Approach
The system we built.
Conversion-First Redesign
Rebuilt the site around buyer and seller intent with neighborhood landing pages, valuation tools, and lead magnets.
Funnel-Driven Meta Ads
Built dedicated funnels per property type with custom creative tested weekly across cold and warm audiences.
AI Lead Qualifier
Added an AI agent that pre-qualifies buyers and sellers, books showings, and routes hot leads instantly to agents.
CRM Automation
Connected every lead source to a unified CRM with automated nurture sequences and SMS follow-up.
Before & After
The numbers behind the growth.
412% increase in qualified buyer/seller leads
Cost per lead dropped from $84 to $19
3.5x more closings within four months
"Ascend gave our agents a real pipeline. We stopped chasing leads and started closing them."